Unilever
Leading the creative direction and design of an interactive five-brand exhibition experience.
Doing a lot with a little
The brief was to bring five distinct brands together within a compact 6 x 6 metre footprint, incorporating storage and an interactive game. The entire stand also needed to pack down efficiently onto a single pallet for transportation, making every element work harder within the available space.
Different from every angle
Using a minimal number of components, the stand was divided into distinct areas for each brand alongside a dedicated interactive game. With the stand open on all sides, the layout was designed to maximise visibility and create a welcoming experience from every approach.
Getting it made
The project extended beyond the stand design into graphics for OLLY, SmartyPants and ONNIT, creating a consistent visual experience across the space. Detailed production packs were developed for the warehouse team, translating the design into clear specifications ready for manufacture and assembly.
In the hands of the user
The final layout gave each brand a clearly defined area, allowing staff to operate independently without disrupting the wider experience. Open access from every side created a natural flow through the stand, making it easy for customers to explore, interact and engage with each brand.