Rightmove
Designing an exhibition stand that transformed visitor engagement into a live competition.
Let the games begin
The brief was to create an exhibition stand that went beyond brand presence and actively engaged real estate agents. The client wanted an experience built around competition, using an interactive activity and giveaways to attract visitors, encourage participation and create a memorable connection with the brand.
Standing out from the crowd
The stand was designed to support large illuminated lightboxes and LED screens, creating a strong visual presence across the exhibition floor. A large-format LED screen became the focal point for branded content throughout the day before transforming into the centrepiece of the live quiz.
From concept to construction
A detailed production pack translated the concept into a buildable stand while accommodating specific print and production restrictions. Raised flooring was integrated into the design to conceal cabling for the screens and interactive technology, maintaining a clean finish without compromising the functionality.
Stand by day, game show by night
iPads onboarded agents throughout the day, capturing contact information while testing their industry knowledge. The top four scorers progressed to a live final where the stand transformed into a game-show environment. Quiz results also provided valuable insight that where used to promote tailored training courses.